In 10 years, EVERY successful entrepreneur will have a personal brand - it’s inevitable. Creating a personal brand takes a lot of time - fortunately, we’ve built out a system that automates your personal brand workflow. Learn to create viral content, magnify using multiple platforms, and build an affordable team that can output dozens of videos per week.
In my opinion, this is the ONLY way to build a personal brand in 2022.
My Personal Brand Journey
I began creating my personal brand back in 2018. I had zero following, zero successful businesses, and zero income from social media. All I knew was that building a personal brand would change my life - and I was determined to do it.
After two years, I found myself with 500,000 followers across my social media platforms and an income that far surpassed anything I had made before. And by the end of 2021, that audience grew to over 1 million people and I was making on average over $150,000 per month from my businesses, while only posting about 1 YouTube video per week. Pinch me, because I still don’t believe it some days.
If you’re wondering if this was easy - no it was not. It’s easy now, but I was struggling a lot back then. You see, I didn’t have any friends with personal brands and I didn’t have any mentorship. It was also entirely out of my comfort zone to put myself out there on the internet. But I forced myself out of my comfort zone, and along that journey, I documented everything I did to grow my brand.
So in the last 3 years,
a bunch of things happened
- I realized I had a step by step formula for creating the perfect personal brand
- I spent hundreds of hours of masterminding with other creators
- I learned how to properly monetize any personal brand, small or large
- I learned how to automate a personal brand such that it runs by itself, at a low cost
- I realized that I could really help others, like you, be able to create your own personal brand, increase your income, and have a truly spectacular work life balance.
The step by step formula to a successful personal brand is simple in concept, but there are a lot of intricacies that can speed up (or slow down) your progress.
In summary, here is what you need to do:
Now, I guarantee that if you follow this formula, you will create a life-changing personal brand that will elevate EVERY aspect of your life: money, time, impact, and friendships. I believe in this system so much that I wish I could teach this at every university in the world.
The Challenges of building a personal brand
Obviously, building a successful personal brand is hard, otherwise everyone would have one. I personally have faced each of these challenges but have found solutions to them all. That’s why I can run my personal brand content today with under 15 hours of work per week.
You don’t have the right content strategy and waste time making content no one searches for
You are inefficient with creating content and don’t have a proven system to follow
You have zero idea how to make viral content that the algorithms favor on platforms like TikTok, Instagram, and YouTube
You believe that building a personal brand will take a lot of time out of your day and leave you with no free time to do other thingsYou don’t know how to create a character that stands out among the sea of others in the same niche
No one understands the growth trajectory of a conventional personal brand, and simply give up before momentum picks up.
You think “why would anyone want to follow me?” and varying levels of confidence throughout the journey
You believe that building a personal brand will take a lot of time out of your day and leave you with no free time to do other things
The Personal Brand Masterclass is a personalized online education experience where I teach you how to build a wildly influential personal brand in 6 weeks, without quitting your job or spending an obscene amount of time being an “influencer”. I will teach you step by step how to automate your social media channels, efficiently create content that can be repurposed, and help you build a consistent system driving views and new revenue streams.
Over the last 3 years, I developed a system that I call the Content Creation Roadmap. With this system, you are able to generate consistent content that can be used on multiple platforms. This is the most efficient way to build a personal brand that can be automated, meaning you can focus on building your business in other ways.
I get that accountability can be tough for online courses - that’s why your enrollment comes with access to your own success coach, a member of my team that will personally hold you accountable and keep you on track.
You will also get the opportunity to have access to 6 months of group coaching sessions - these are monthly 60 minute video calls where I answer your questions in a Q&A format. I am a big believer in long term education and support (especially for something as complex as a personal brand), so it is important that you receive 1-on-1 interactions with me throughout the course of half a year.
If you follow the course curriculum over the course of the 6 weeks, you will create 5 YouTube videos, 14 TikTok Videos, 14 Instagram Reels, and 14 YouTube Shorts. You’ll learn how to personally create your content (extremely important), but also build a fully automated team that allows you to continue churning out content with under 4 hours a week of time. I will provide the framework you need to turn your personal brand into a smash hit that both inspires and makes millions.
WHAT PEOPLE ARE SAYING
I know it's intimidating to get started, but Charlie's advice is absolutely incredible. Not only can he help with getting your channel started and getting views/subscribers, but the one thing he helped me with that was an absolute game-changer was monetization. Right now I'm at 160k subscribers and I have every intention to blow past 1 million with his help!
One of the key tips I was able to take home was finding my niche. Charlie was always like "what's your niche??" Once I was able to figure out who this character was, I was able to know, this is how she's going to influence people, this is what's going to make a difference. From there I was able to build a plan to utilize these social media platforms!
Who is the course for?
Building a personal brand is amazing because anyone with a mission to inspire others can do it.
You’re new to the world of social media and have not yet created much content, but understand the importance of building a personal brand. You plan to use your personal brand to inspire, build a new or existing business, and make more money. You probably follow other creators and have been inspired by their content, and wish to do the same for others.
This class will give you the blueprint to both start and grow your personal brand in hyperdrive mode. Not only will you become a master of filming and editing your own content, you’ll also leave with the ability to build a team for the future.
If you already have a small to large following, you will still benefit greatly from this class. You’ll learn how to create and keep loyal fans, how to convert those fans over to paying customers, as well as how to streamline your content creation process. You already have the luxury of a fan base to build off of, but we will work together to hit the next level of growth. And more importantly, we will do this with fewer hours of work.
It is a no brainer if you already have a social media presence but want to monetize your audience more effectively. We have the potentially to turn a 10k audience into a 6 figure revenue source.
Entrepreneurs / Business Owners
You’re a busy entrepreneur that understands how impactful a personal brand will have on your business, but maybe you don’t have the time to devote 20+ hours a week. You might not have any social media presence, or you have a small to large following already. Whatever the case, you want the best return on investment for time spent and know that an automated personal brand will deliver HUGE results for your business.
A personal brand is your source for future organic traffic, and millions of dollars of free advertising. We will work together to give you the skills and blueprint to create a viral personal brand and turn it into a money generating business.
Who is this course NOT for?
I want you to know that this class is not going to be for everyone. This course is not for you if:
- You are not willing to personally take on the duties of filming, editing, and producing your first videos. Personal branding is largely “personal” and learning to do things yourself first will greatly benefit your future growth.
- You are expecting huge results, fast. Building a personal brand takes time and there is no predictable growth curve - everyone will be different. There is no way to guarantee a certain number of followers or subscribers so if you are expecting to have, let’s say 1 million followers within a few months, this course is not for you. What I can promise is that if you watch the videos, do the homework, and stay consistent for at least 12 months, you WILL have a life-changing personal brand.
- You expect your personal brand to instantly make money. That is the goal and it will happen if you stay consistent and monetize correctly, but it will take time. There are no instant results anywhere in life, especially in personal branding.
Hard work will be expected, but the reward is so completely worth it. I am living proof that someone can go from zero following to creating a life-changing personal brand within the span of a few years, make millions of dollars doing so, and all while having the time of his life. That can be you too.
What I CAN guarantee
If you take action on the things you learn in the class, and do them consistently, this is what will happen:
✔ You will gain a great audience that is inspired by your content
✔ You will learn extremely valuable skills that will benefit everything you do in life
✔ You will create a new passive income source from social media platforms
✔ Your business and any other business you create will thrive due to the organic marketing
✔ Your network will grow wildly, opening up new doors
In addition, we will have a private Discord group where you can meet, network, and collaborate with other creators! A big part of the personal branding journey is meeting like-minded people along the way, and we are excited for this community to encourage just that. It also makes creating consistent content much easier 🙂
I need to reiterate that this is not just a course - it's a full on personalized learning experience with actual accountability. Meaning, take action and you are guaranteed to have a personal brand up and running by the end of the 6 weeks!